Post by account_disabled on Feb 25, 2024 9:59:36 GMT
Google data from 2014 tells us that almost 90% use a smartphone or tablet to browse and purchase ; over 70% of those who want to buy something first go online to find information or chat with those who have already purchased to ask for opinions and advice; and think about it, more than 80% of purchasing decisions take place online . We now live an important part of our lives on the web and you can't even imagine how many actions we perform every day when browsing the web (from desktop or mobile) automatically. Exactly, and we also do it when we are at the supermarket or shopping. And it is precisely on this "unconscious" area of our decisions that Neuromarketing intervenes , studying and analyzing the processes with the aim of providing useful persuasion techniques and innovative strategies that facilitate people's actions and purchasing decisions.
Neuromarketing is therefore a discipline that merges neuroscience and traditional marketing , passing Chinese Student Phone Number List through neurology and psychology (behavioural sciences), with the aim of understanding what happens in people's brains in response to stimuli relating to the observation of photographs, videos , advertising, websites, products and brands, and what emotions drive decisions. To date, marketing has only dealt with that small 5% (which governs the rational part) of the decision-making area in purchasing choices. Now for the first time we have the opportunity to explore that 95% of the decision-making area that has only been observable for a few years thanks to neuroscience [see Gerald Zaltman The Subconscious Mind of the Consumer (And how to reach it )]. And these show us that we are mainly guided by emotions and that we justify rationally after the fact.
The (ancient) brain reacts emotionally, but we will return to this aspect in more depth in a future post , and our emotions then guide rationalization. The key is therefore to understand how our brain reacts emotionally and unconsciously to stimulation: a) analyzing the data relating to involvement without the effect of cognitive biases; b) analyzing the mechanisms of implicit and unconscious learning. To do this, Neuromarketing uses non-verbal technologies (Eye-Tracking) and brain activity visualization techniques , through functional electromagnetic resonance systems ( FMRI, Functional Magnetic Resonance Imaging ) or Electroencephalography (EEG-Biofeedback) systems.
Neuromarketing is therefore a discipline that merges neuroscience and traditional marketing , passing Chinese Student Phone Number List through neurology and psychology (behavioural sciences), with the aim of understanding what happens in people's brains in response to stimuli relating to the observation of photographs, videos , advertising, websites, products and brands, and what emotions drive decisions. To date, marketing has only dealt with that small 5% (which governs the rational part) of the decision-making area in purchasing choices. Now for the first time we have the opportunity to explore that 95% of the decision-making area that has only been observable for a few years thanks to neuroscience [see Gerald Zaltman The Subconscious Mind of the Consumer (And how to reach it )]. And these show us that we are mainly guided by emotions and that we justify rationally after the fact.
The (ancient) brain reacts emotionally, but we will return to this aspect in more depth in a future post , and our emotions then guide rationalization. The key is therefore to understand how our brain reacts emotionally and unconsciously to stimulation: a) analyzing the data relating to involvement without the effect of cognitive biases; b) analyzing the mechanisms of implicit and unconscious learning. To do this, Neuromarketing uses non-verbal technologies (Eye-Tracking) and brain activity visualization techniques , through functional electromagnetic resonance systems ( FMRI, Functional Magnetic Resonance Imaging ) or Electroencephalography (EEG-Biofeedback) systems.